Entrepreneurship
Failure doesn't mean you are a failure it just means you haven't suceeded yet. -Robert H. Schuller
SnipThat.com Founder 2013-2015
SnipThat.com serves two audiences: consumers interested in finding digital coupons an businesses/advertisers who offer coupons. SnipThat helps regular people, like you and I, find relevant coupons via any smart device. Coupons are redeemed using smartphone payment portals like Apple Pay, Google Wallet, and in the future smart watches. Unlike Groupon, and other overpriced couponing services, SnipThat is a DIY solution that keeps costs low for businesses, lowering the barrier of entry for providing online coupons. We will provide businesses an affordable, mainstream audience while synchronizing their coupons to their website. We will save businesses thousands of dollars; while integrating our brand into their website.
Brad Holly, Seattle University's 2015 Business Plan Competition
Customer Problem
SnipThat.com will make coupons easy to create and use. Our DIY $1 per day business model will be an excellent alternative for businesses now forced to deal with expensive services. SnipThat will disrupt the entire couponing industry and will grow into a profitable, repeatable and scalable business.
Customers
SnipThat.com has received feedback from multiple businesses running deals online. One I’d like to highlight in particular is, MyGym. An owner said she’d be interested in a DIY platform like SnipThat.com. In addition, I ran through our MVP with over 20 potential consumers and they were all excited about our platform.
Product/Service
We are a mobile first company. Businesses will build their offers online similar to Facebook and Google Adwords. Consumers will use the mobile application to find relevant local coupons and will redeem them through point of sale applications like Apple Pay and Google Wallet, to name a couple.
Target Market
Our initial target market will be the greater Seattle market.
Sales/Marketing Strategy
To launch, we will use data scraping techniques to seed our coupon content and other digital advertising tools to build a critical mass for site traffic to be important enough to consumers to use. In addition, we will seek media partnerships to increase our reach.
Business Model
DIY $1 Per Day revenue model.
Competitors
LocalSaver.com, Groupon, Living Social, and more.
Competitive Advantage
Low cost, Low overhead, short receivables turn period, multiplatform integration, business model
Team
Our team possess over 20 years of program management and programming experience and over 10 years of digital advertising experience. We even have a committed founding advisor who works for Groupon. This individual also built a local offers company which sold to Groupon, also a viable exit strategy for SnipThat.
Revenue Projection
